Webz.

Webz came to us with an innovative product, an amphibious shoe built for people who want to go anywhere, but they needed a brand and story that truly matched that spirit. We started from the ground up, creating the entire visual identity, from colour palette and typography to tone of voice and overall look and feel. The goal was to build a brand that felt adventurous, energetic and unmistakably Webz.

From there, we developed a suite of film, photography and social content that brought the identity to life. Our team followed Webz in real environments, rivers, coastlines, forest trails and everyday urban spaces, capturing the freedom and versatility that define the product. Dynamic movement, tactile close ups and spontaneous, playful moments showcased how effortlessly the shoes shift between land and water.

The result was a bold, cohesive campaign anchored by a strong new identity. It positioned Webz as the go anywhere shoe, boosted engagement and gave customers a clear, compelling sense of what the brand stands for: freedom, fun and the confidence to step into whatever comes next.